Bright Tomorrows Start Today

Bright Tomorrows Start Today changes thinking about early child development and how we support this to help every child reach their full potential.

The Bright Tomorrow app is developed by CoLab, which is a partnership between the Minderoo Foundation and the Telethon Kids Institute, and includes fun activities for parents to do with their children to learn and develop a range of life skills.

A lovable creature known as Bobbie shows us the incredible receptiveness of the infant brain.  Lighting up with excitement during meaningful moments with adults, Bobbie provides a visual representation of the importance of brain development from birth, with more than one million neural connections formed every second.  Bobbie shows that through the simplest of tasks, parents, caregivers and the wider community are providing essential building blocks for their brain and future mental health and wellbeing.

To download the app and learn more visit